What are you doing to retain your customers?

While the post-holiday season can slow down, it’s one of the most important times to focus on customer retention. The customers who ordered from you during the holidays already trust your brand, now it’s time to nurture those relationships. Below are some key tips to help you turn holiday shoppers into long-term customers.

Here’s what we’re doing to retain our customers after Christmas, and what’s been working really well.

1️⃣ Staying consistent (even in the “slow” season)
We don’t disappear in January. We keep showing up with new products, restocks, and helpful reminders so customers don’t forget about us once the holiday rush ends.

2️⃣ Giving reasons to come back
Flash sales, small promos, bundles, and limited-time deals keep people engaged without devaluing products. It gives customers a reason to place that next order.

3️⃣ Focusing on what’s coming next
Valentine’s Day, Easter, graduations, Father’s Day… we help customers think ahead so they’re planning instead of scrambling last minute.

4️⃣ Making it easy to shop again
Clear emails, simple links, product restock alerts, and sharing ideas for what to make and sell helps customers quickly see how our products fit into their business.

5️⃣ Building relationships, not just sales
We talk to our customers, share wins, thank them publicly, and support other small businesses. People stick with brands they feel connected to.

If you’re a small business owner:
? January is where strong businesses are built.
? Don’t go quiet.
? Start planting seeds for the rest of the year.

Let's make 2026 the best year yet!